The world takes notice when Apple releases a product, and people have great expectations, built on the consistency of Apple producing top quality products that set the bar extremely high. The Apple brand is synonymous with quality, whether it is a smartphone, tablet or MP3 player. There is something about the brand that people just can’t get enough of – a mixture of super-cool design and simple-yet-top level functionality.
The first iPad came onto the scene in April 2010 and was revolutionary, just as the iPod and iPhone were when they burst onto the scene. Steve Jobs was the figurehead at the helm of what made Apple tick, and since his death in October 2011, there has been speculation that Apple’s crown may be slipping, and their powers are on the wane. It hasn’t happened.
Steve Jobs was an essential part of Apple, but to say he was everything to them is a huge disservice to the rest of the team at Apple, who have released the incredible iPhone 5, iPad Mini and iPad 4 since Jobs’ death. Now all eyes on are on Apple again as speculation mounts for the iPad 5, which is expected to hit stores this October. The end of 2013 – and the majority of 2014 – is likely to belong to Apple.
What has the iPad 5 Got to Offer?
With a new model coming out pretty much every year, Apple fans are starting to ask: Is an iPad a good investment? Or is it just the latest in a long line of products that will be updated again shortly? Speculation on price is that the iPad 5 is likely to be similar to the product that precedes it, so expect around US$499 (£399, AU$539) for the Wi-Fi-only 16GB iPad 5, US$599 (£479, AU$649) for the 32GB model, US$699 (£559, AU$759) for the 64GB and US$799 (£639, AU$869) for the 128GB iPad.
Something that will guarantee that the iPad 5 becomes a great investment opportunity is if the new wireless charging technology is implemented. Not only will it put one up on its competitors, but it will also erase on of tech-lovers biggest bugbears: Charging a product via a mains socket. It remains to be seen if it will feature in the iPad 5 spec, but it will be soon.
There is pressure to ensure a thinner, lighter and 9.7 inch screen iPad 5 this time around, and with other tablets hitting this size, it is likely that Apple will follow suit. The camera is also expected to get a boost from a 5MP to 8MP, making for clearer, cleaner shots.
A Rise in Competition
There are a range of competitors all trying to get a piece of the tablet market, with some aiming for the lower price market to undercut Apple and grab the customers who may not have the budget to keep purchasing Apple products each time out. Microsoft has released the Surface tablet, and it has since grabbed 7.5% of the market share. Samsung are also hot on the heels, with the Galaxy Tab gaining ground. Even laptops are getting in on the tablet frenzy, with 2-in-1 tablet/laptops becoming very popular in 2013.
Apple will not release a bad product in their lifetime, but they may concede a little more of the market share. One thing is for sure though, when the iPad 5 hits the shelves, you had better be queuing early to get your hands on one. An Apple product sells out, and will continue to do so for a long time yet.
Author: Thank you to Jenny Beswick who is a tablet fan. Jen uses her iPhone for cheap international calls through the dialtosave call services and uses her iPad as a trendy gadget! Will you be investing in the new iPad?