blackberry social messagingThe Blackberry handset and the iPhone are the two most popular phone models here in the UK and in the past 24 months have overtaken other phone providers such as Nokia, Samsung and Sony Ericsson due to their up to date technology, mobile apps and social platforms. The Blackberry models are very popular with the younger generation aged 13-25 whereas the iPhone seems to attract users ages 18   due to the business side of the phone and online apps store, but it’s worth asking whether Blackberry has the upper hand with its target audience due to its own BBM service, or Blackberry messenger as it’s known.

Blackberry History

Blackberry launched their first ever handset back in 1997, a two way pager system and then in 1999 they released their first handset, the 850. 2003 was the year the company made headway in the market when they introduced their smart phone handsets. The smart phones were the first in their kind to offer email, mobile telephone, text messaging, Internet faxing and web browsing making them extremely popular for on the go business people.

First Blackberry handset to have BBM or Blackberry messenger

When it comes to the social aspect of a mobile phone then Blackberry really do have the upper hand of other phone providers with their own unique software BBM or Blackberry messenger. This software is a real selling point for younger uses as it allows them to swap a unique pin with another bb user and gives them a free messaging service or group chat to other users. It is great for parents whose children also have BBM as they can make regular contact with their parents rather than relying on a call or text message. The BBM software allows the user to create a profile, change display picture, show people what music they are listening to on their phone and many other great features. When compared against the iPhone then BB are light years ahead as iPhone has a similar service called viber chat allowing iPhone users to talk free to other users who have downloaded the viber app. The only downfall to this is he £2.99 app fee to install whereas BBM is no charge to the user.

Blackberry have got this spot in with their target audience and if they continue to update their software to match the users’ needs then they may manage to keep up in the long run.

Gemma Stevens shows her interest writing about mobile phones on behalf of Moby Mode Ltd

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The Blackberry handset and the iPhone are the two most popular phone models here in the UK and in the past 24 months have overtaken other phone providers such as Nokia, Samsung and Sony Ericsson due to their up to date technology, mobile apps and social platforms. The Blackberry...