Google letting go of Nexus Brand Next Year, replacing it with Google Play Edition Devices
A report from industry sleuth which has come as a big surprise for us: from nest year, Google will stop producing its renowned Nexus line smartphone and tablets, as suggested by Eldar Murtazin. He further claims that the Big G will divert its focus on the re-releasing of other pre-existing devices such as Google Play Edition models that run on stock Android, without any OEM bloatware.
The Nexus line has lately gained a lot of fame amongst some big companies like Samsung, LG and ASUS and all of these have been notably involved in the manufacturing of several models that have released up till now. Nexus 7 tablet turned the tables in the sense of prices of this highly modernized and specified machine, but with the arrival of second-gen version, it was crystal clear that the huge search engine had gained name in the market by its own hard work.
Despite of all these facts, the triumph of Nexus range is not yet assured. According to some reports, Nexus devices do not earn much profit and it is even estimated that these actions of Google depict that it is trying to give a helping hand to its consumers, in order tobuy into its ecosystem.
This behavior explains Murtazin’s claims. As the facts tell us, Play Store is well developed and established with several apps and digital content, with so many Android users indulged in it and they invest heavily in it as well, and the chances are that if they continued with the same ecosystem by generating modern hardware they will achieve success, this is better solution rather than wasting the money by continually manufacturing Nexus smartphones and tablets. So the Big G has found a better way and that is put its efforts in developing software thingy.
No doubt, ceasing the manufacturing of Nexus line would not come as good news for those who search the market for reliable and cheaper Android experience. Take the example of Samsung Galaxy S4 and HTC One , which were released last year, under the banner of Google Play Edition but their prices were a quite high, now people might tie their hopes with the Google Play Edition range, that it will compensate for the non-existence of Nexus.
Claims by Murtazin have been wrong in the past, so are counting on that but if Google is thinking to let go of such amazing enterprise, then it would be a wild judgment. And if this report rings to be true, then Nexus 5 will be the last one of its kind to emerge on the surface.