What Went Wrong With Some Failed Tablet PCs

by djshoaib on August 13, 2012 · 0 comments

tabletsIt seems that most people prefer tablet PCs nowadays to the traditional laptop.  Even with more powerful and energy efficient laptops being released in the market, people would rather get a less powerful but more convenient and easy to use a tablet PC.  Even those who were fortunate enough to have one are willing to sell used iPad to get the newest and best model. 

With the many brands and models of tablet PCs that have been introduced to the public, only a few have really hit it off with consumers.  The iPad is one of these models that has been loved and accepted from the time it was introduced to the public until now. With a new model introduced only a few months ago this year, those with old iPads have been anxious to sell used iPad so that they can upgrade to the new model. iPad users have shown their  fierce loyalty to their product.

With success though comes failure.  There are those products that have not been as lucky as the iPad.  There are a lot of reasons why these products ultimately failed to launch themselves.  One of the reasons behind this failure to launch is probably the way that the products were marketed to consumers.  Having the right marketing strategies has always been proven pertinent when it comes to creating successful products.  Apple has always been successful in its marketing efforts with all of its products.  The success of its products wherever you go proves this.

Motorola Xoom is said to be one tablet PC that could give the iPad a run for its money.  Google and Motorola partnered for this product, making it one of the first products to use the Honeycomb, the first Android based software developed especially for tablet PCs. Build-wise, the hardware can rival that of the iPad with its powerful processor and efficient use of power.  The combination of the hardware and software produced a product that could make you sell your iPad right away. So why did this product not become as successful as expected?  For one, the price tag was quite steep at $799.  This is more expensive than the basic iPad with 4G cellular network connectivity. Moreover, the user experience fell below expectations.  There are not as many apps developed for tablet PCs in the Android market as well, and the overall performance of the tablet PC is sluggish and buggy.  Any keen observer can say that the conceptualization of the product was rushed just so it could be released before the iPad.

The same goes for the HP Alate. The concept of the product was not properly planned out. As most tablet PCs on the market today, computer manufacturers appeared to capitalize on the popularity of the tablet PC and patterned their products after Apple’s iPad, thinking they could also join in on the action. You would think they rushed everything just so they could say that they also had their own tablet PC.

Lack of planning, an ineffective marketing strategy, and the flawed product itself can be attributed as to why these tablet PCs failed to launch themselves and capture the fancy of the tablet PC-consuming public.

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